Digital & Online Games Case Studies

ITV1 Fantasy F1

When ITV won the rights to broadcast Formula 1 Motor Racing, a two-hour spectacle in which drivers tested both their skill and nerves, they knew their online offering needed to match their broadcasting. They asked GFM to create a challenging online fantasy game which would increase stickiness on the website and capitalise on its F1 TV rights.

…Pole Position – a groundbreaking Fantasy F1 game which used the latest technical developments to create the ultimate companion game for F1 fans around the world. 

… a true innovation in online games. By combining concept elements from traditional fantasy games with innovations like live scoring, comprehensive team and driver statistics and compelling game play, GFM ensured that players engaged with Pole Position for the duration of every F1 Grand Prix weekend, from the start of qualifying to the final chequered flag.

With prizes awarded for both the season and individual races, for individual players and leagues, Pole Position was the perfect addition for all F1 fans.

Pole Position was a huge success for ITV. Over 95,000 teams participated in the game, generating huge levels of page impressions. Viewers revisited the site repeatedly over the four consecutive days of each race weekend, with ITV enjoying even greater exposure for its in-depth editorial coverage.

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 	Digital & Online Games Case Studies