Marketing Services Case Studies

Alton Towers Tickets

Not content with sending two million people on holiday every summer, The Sun also teams up annually with leading theme park and attractions operator, Merlin Entertainments, to give readers free tickets to Alton Towers. This has the double advantage of boosting The Sun’s circulation, while ramping up the theme park’s visitor numbers on days with spare capacity. It’s a win-win situation, but a logistical challenge. Logistics are GFM’s speciality.

… a solid infrastructure that covered every aspect of the Free Alton Towers Tickets with The Sun promotion, including:

• the mechanics for application forms and tokens.
• a robust data processing system for matching date requests and allocating over 200,000 pairs of tickets
• fulfilment and mailing services for tickets
• a call centre for handling reader enquiries

… over 200,000 pairs of tickets to the right people at the right time. No drama, no fuss – leaving the excitement in the capable hands of Alton Towers.

Increased sales for The Sun newspaper and a great day out for loads of readers.  Steven Verna, Head of Partnerships and Promotions for The Sun, says: “[The campaign’s success] …demonstrates the comprehensive range of fulfilment services offered by GFM.”

Need something similar? To find out how we can help with customer contact and fulfilment have a look at our other case studies or get in touch.

 	Marketing Services Case Studies