Promotional Marketing Case Studies

Save £££s on Sunday Lunch with The Mail on Sunday

THE BRIEF
The Mail on Sunday wanted to create a bespoke dine out promotion exclusively for their Sunday readers – a first for the paper.

GFM CREATED…
… a campaign which offered readers the chance to enjoy breakfast, brunch and lunch from just £10. The promotion headlined in-paper as ‘Save £££s On Sunday Lunch With The Mail On Sunday’.

GFM DELIVERED…
Concept generation, mechanic development, campaign design, micro-site design and development. Our in-house recruitment drive secured an astounding 1,100 local and national partners, including Zizzi, Pizza Hut and Marco Pierre White.
GFM created and developed a hugely successful promotion which ensured sales increased for The Mail on Sunday whilst we connected restaurants, cafes and pubs to the largest circulating Sunday newspaper, boosting footfall and keeping tables filled.

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   Promotional Marketing Case Studies