Promotional Marketing Case Studies

Brilliant Breaks From €5 – That’s Something To Smile About!

THE BRIEF
SuperStays has become a firm fixture on the Irish Sun’s promotional calendar, offering bargain hunters discounted rooms whilst connecting hotels to thousands of readers in order to fill spare capacity.

GFM CREATED…
… A compelling campaign helping readers beat the January Blues; ‘Brilliant Breaks From €5 – That’s Something To Smile About!.

GFM DELIVERED…
A successful partner recruitment drive securing over 250 participating hotels and B&Bs, a four page in-paper pull out and an exclusive branded microsite. We also partnered with Failte Ireland, who highlighted the best family attractions to visit when on a SuperStay and Irish Rail, who gave readers the chance to enjoy half price family travel, making this a real bargain break! After only a week the promotion outperformed the 2012 offer. Registered users more than doubled and voucher downloads more than tripled compared to last year - a super successful promotion.

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   Promotional Marketing Case Studies