Promotional Marketing Case Studies

THE IRISH SUN & GFM GIVE CUSTOMERS A CHANCE TO BEAT THE WINTER BLUES

THE BRIEF
The Irish Sun brought in media promotions experts GFM to help trial a brand new 12 Days of Christmas promotion. The campaign promised to beat the winter budget blues by offering readers exclusive savings with some of Ireland’s biggest brands throughout December.

GFM CREATED…
A wonderfully rewarding promotional campaign which gave readers the chance to enjoy a free Christmas Cookie at Subway, free SMYTHS toy and exclusive discounts at The Body Shop and Littlewoods Ireland to name just a few.
We approached Irish retail brands, sourced offers and managed the entire creative process in partnership with The Irish Sun team.

GFM DELIVERED…
Successful recruitment of 12 festive offers and management of the in-paper design process across the following retailers:
SMYTHS Toys • Littlewoods Ireland • Dealz • The Body Shop Ireland • Supermac’s • Subway • Dundrum/Swords on Ice • Hallmark • Dublin Zoo • Insomnia • Apache Pizza • Zumo

THE RESULT
The trial was a huge success and we stole the limelight with 12 days of back to back front page exposure. Retailers enjoyed a ‘money can’t buy’ opportunity and enjoyed increased sales and new custom.
The Irish Sun 12 Days of Christmas is set to return in 2013 – watch this space!

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   Promotional Marketing Case Studies